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	<title>Business Intelligence Now</title>
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	<description>Today's business intelligence. Tomorrow's innovations.</description>
	<pubDate>Tue, 19 Aug 2008 12:17:00 +0000</pubDate>
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		<title>What the heck is text analytics?</title>
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		<pubDate>Tue, 19 Aug 2008 04:14:01 +0000</pubDate>
		<dc:creator>Ramin</dc:creator>
		
		<category><![CDATA[Text analytics]]></category>

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		<description><![CDATA[A lot of exciting things are happening out there in the world of Text Analytics.  
 
If you’re wondering what that is, it’s an area of knowledge management and data mining that deals with the kind of data that doesn’t come neatly packaged in quantitative form, e.g. what your customers are communicating to you in emails, [...]]]></description>
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		<title>Clickstream Business Intelligence - Part 1</title>
		<link>http://businessintelligencenow.com/hello-world/</link>
		<comments>http://businessintelligencenow.com/hello-world/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 07:07:31 +0000</pubDate>
		<dc:creator>Ramin</dc:creator>
		
		<category><![CDATA[clickstream data warehousing]]></category>

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Everyone understands the importance of web analytics.  Web analytics suites help you to gain the important insights you need in order to optimize your web marketing efforts.  For example, if you’re trying to maximize ROI on your PPC campaigns, analytics data will help you see which keywords are yielding not only the most clicks, but also [...]]]></description>
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